The # (hashtag) has become a ubiquitous form of communication across all social media channels – whether on Instagram, Twitter or Facebook but what does it mean? And are you utilizing them properly? 
(image via mashable)
First up what is a #? A hashtag turns any words immediately following it into a searchable link i.e. #justdoit . The # allows you to follow trends, enter conversations and organize your branded content and track where its being shared.
Where can I use them? Whilst they started out on twitter, hashtags are now useable & searchable on most social channels including Instagram, Facebook, Pinterest, tumblr, Linked In & Vine.
So its not a fad? No, in fact 58% of people on social media use # and they are more likely to click on a #link to learn more.
Where do I start? Here’s some quick tips for getting started:
- Create your band campaign # and unify all social messaging around it – it can be anything relevant to your brands messaging and content i.e. Nike & #justdoit or Oreo and #OreoSnackHacks
- Make sure its unique – check for it on your social channels first to make sure its new and hasn’t been used before.
- Keep it short – if its too long people wont use it!
- Use popular # to build awareness and engage – including # like #tbt on Instagram or #protip on twitter will help your brand be a part of bigger conversations that are happening.
- Don’t over use the # or add in too many. Whilst you can add as many # as you like to your posts we don’t recommend more than 2-3 as you start to look spammy and engagement can drop!
Other resources to help you get started using #’s:
Mashable has a great getting started guide avail here.
Forbes has a great article here on why you should care about #.